Predict human survey results — without running one.
IntentBoard measures purchase intent using AI personas that reproduce human survey results with 90% accuracy.
- Confidence scores on a familiar 1–5 Likert scale.
- Persona-level charts and narrative rationales.
- 100 respondents simulated in under ten minutes.
How it works
Describe your concept
Outline the product or message you want to evaluate in plain language.
Select AI personas
Choose realistic demographics and motivations that mirror your target audience.
Get quantified insights
See intent scores, Likert distributions, and narrative rationales that mirror human surveys.
The science behind IntentBoard
IntentBoard is built on the Semantic Similarity Rating (SSR) method, a peer-reviewed approach that reproduces human Likert-scale survey results using large language models. In validation studies, SSR achieved 0.9 correlation with real human survey responses across multiple product domains.
Read the research paperPlans for every stage
Predictable subscriptions when you’re testing weekly, or pay-as-you-go credit packs for exploratory sprints. Credits never expire and each run consumes one credit per persona × concept pair.
Starter
$29/month
Includes 50 monthly credits
- Perfect for founders validating early concepts.
- Auto-refresh at each renewal.
- Credit packs available when you need extra.
Pro
$49/month
Includes 100 monthly credits
- Built for product squads iterating weekly.
- Shareable insights deck for stakeholder buy-in.
- Priority access to new persona templates.
Business
$149/month
Includes 450 monthly credits
- Built for innovation and insights teams spanning multiple product lines.
- Large credit allowance so multiple squads can test in parallel.
- Dedicated onboarding and roadmap previews.
Buy credit packs at $1 per credit anytime. Packs never expire and stack with your subscription.
Designed for fast-moving teams
Product managers
Validate product concepts before hand-off to design and engineering.
Brand & marketing
Test positioning, messaging, and campaign hooks with believable personas.
UX researchers
Generate directional insights between rounds of qualitative research.
Founders
Explore product–market fit signals before investing in large surveys.
Your report, at a glance
Run once, export everywhere. IntentBoard packages every evaluation as an insight deck for product, research, and leadership stakeholders.
Likert confidence
Quantitative purchase intent on a familiar 1–5 scale, including overall and persona-specific scores.
Distribution snapshot
Heatmap-style breakdowns that reproduce the shape of human survey results.
Rationales with “why”
AI-written explanations that surface motivations, objections, and quote-ready snippets.
Ready to test your next concept?
Create an IntentBoard account and unlock survey-quality insights in minutes.